Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. gence 1. an act or instance of converging. See more ideas about convergence, social media, media. the technological merging of content in different mass media. Media Convergence Question on Quora – What is It? Some media outlets, such as RPN/IBC (television) and the Philippine Broadcasting Service (radio), are government-run. Media Convergence provides us with a trusty Virgil for navigating the digital jungle! Media convergence is “the combination of new media and old media within a single piece of media work.”. Billions of dollars and a bold high-technology vision are … 806 certified writers online. This is an example of economic convergence. Media convergence: This refers to content that is made available through multiple forms, formats, and access points. 1. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. video,text and images can all be stored and accessed on one website. a dominant characteristic of the digita…. Since its introduction to the world of ICT in the 1970s, the term "convergence" has come to mean something different to just about everybody you ask: "fixed and mobile," "voice and data," "access devices," "media and entertainment," "unified communications" . Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Economic Convergence: Media Consolidation. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. E-books (converging paperbacks with the digital technology) What does convergence mean? Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. Corporate convergence is an impulse for media convergence, technological innovation and content supply. Digital convergence is the tendency for technologies that were originally unrelated to become more closely integrated. 3. the degree or point at which lines, objects, etc., converge. Example sentences with the word media. Easy. Textual convergence refers to the merging of printed media into online news media. Media Convergence provides us with a trusty Virgil for navigating the digital jungle! A long way to go for media convergence in Philippine journalism. An example of Convergence cultrue in simple terms can be explained with a smart phone this is a new media device with both old and new copabilites for viewing media, such as reading a book on your mobile. Three media channels are currently the focal point of the media convergence journey: the print media that has started laying a certain emphasis on Internet-based outlets, the slowly depleting difference between the television and the computer, and the slowly blurring line between the computers and the cell phones. For example, the Internet does not undermine the capability of news bureaus. The digital convergence is not the best thing since sliced bread…it is the sliced bread. Furthermore, what is an example of convergence? Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. Convergence and Synergy For Friday’s lesson, review your notes. The classic example is the production of music videos such that music and video converged. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. Convergence is at the heart of today’s digital media revolution and includes such technologies and software applications as the Internet and electronic commerce, smartphone technology, digital-film animation, DVD (digital video disc) music and high-definition television (HDTV), and videogame systems to name only a few. The definition of convergence refers to two or more things coming together, joining together or evolving into one. Media convergence is the joining, or ''converging,'' of distinct technologies into one. Identify examples of Cross-media convergence Synergy Print off at least one example of each and bring them to class for ‘show and tell’. Thanks to Media COnvergence, We don't have to spend a fortune buying bunch of newspaper for job searching. A digital photograph, for example, can be shot and circulated globally within seconds via the Internet. In the world today, we are surrounded by examples of media converging to suit the needs of today’s consumer. These are often digital but may be printed for distribution at an event. For example, computer games, books, magazines, websites, and toys which is all part of the process of media convergence. In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. Media Convergence and Technology. Prof. Rich Grodon identified five kinds of convergence (in Stephen Quinn’s book Convergent Journalism: The fundamentals of multimedia reporting): ownership convergence, tactical convergence, structural convergence, information-gathering convergence, and storytelling convergence. 10. Media convergence can also be understood in the context of collaboration. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. Media deconvergence is an original term coined to describe the breaking apart of companies through spin-offs, split-offs and demergers, which grew in numbers as a consequence of the failure of many mergers and consolidations realized in the late 1990s and in the first decade of the 21st century in the media and communications sectors. Media and Entertainment Industry. Nothing in mainstream media today has the same level of relevance to the issue of media convergence than the smash blockbuster hit, The Lego Movie. As technology advances, convergence of media change to keep up. First, it is important to examine the various definitions of the concept. The influential book provided a shared vocabulary and key conceptual frameworks to topics that have dominated media studies and … ABS-CBN Corp. Comm. May 29, 2013 03:34 AM. Video didn’t kill the radio star…and neither have mobile phones, internet, social media or other digital platforms. media convergence. The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Identify examples of Cross-media convergence Synergy Print off at least one example of each and bring them to class for ‘show and tell’. A convergence marketing strategy has the customer in the center, where he or she is targeted through all the communication means he uses with the aid of technology. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. Disney is made up of five different divisions, including: Divisions Walt Disney… Taking the primary duties of reporters and producers at local television news affiliates for example, Smith, Tanner, and Duhé (2007) say that, in today’s world of media convergence, TV news staffers are doing much more than “just The best example will be online advertising, where each website … To me Twitter is a very good example of a convergence of two media forms, one being previously extinct, and the other being opinion forming together to create a platform where people can communicate and become a community. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. A perfect example of technological convergence is the Internet of Things (IoT.) Media Convergence. 2. a convergent state or quality. When it comes to media convergence, one of the most prominent and noticeable changes to a specific sector of the media industry would be what convergence has done to the print/ news industry. a … 1341 Words6 Pages. We will write a custom Research Paper on Media Convergence and Newspaper Publication specifically for you. The paper 'Media Convergence' states that the media in Australia is rapidly changing so as to incorporate the new ways of producing and giving out the information to the people (Australian Government, 2012). The convergence of radio. From movies, television shows, books, games, fan fiction, apparel and toys, it is becoming apparent that people are immersing themselves within these many types of media. Tap card to see definition . Media convergence can be divided in two broad categories- first Convergence in Media Technology and, second Convergence in Media Organizations. According to Jenkins (2006), consequences of this trend can be viewed as both positive and negative. . for only $16.05 $11/page. Internet of Things. In its 4 th year, AT&T SHAPE 2019 focused on exploring 5G and the future of entertainment through interactive exhibits, from real-time AR motion capture and holographic tech to AI, and engaging speakers. Media Convergence. Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media … Media Convergence: Argumentative Analysis. modern media convergence emerged with a wave of corporate consolidation and cross ownership (Templar, 2002). The analysis of the types of media ... published from Mumbai, is a good example of convergence of strategies, … A good example of convergence in the media is the transition from print news to digital news. As I’m sure we can all agree on, the media is going through a significant transition today due to the existence and development of the internet. Thanks. You will be grouped by publisher, so make sure your research is secure! Printed media kits may get more attention, particularly in a meeting or press conference. Media convergence can also be understood in the context of collaboration. With recent pop culture trends, people are becoming more and more involved in the media that surrounds them. Media Convergence Examples: Media around you in the contemporary is all consequences of Media Convergence. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. The merger of different mediums. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Jenkins also ties in convergence with the creation of change, be it social, technological or industrial. [1] Viacom, Time Warner, NewsCorp, Clear Channel and Disney all include separate divisions for the development of TV shows, films, comics, and video games. Convergence and Synergy For Friday’s lesson, review your notes. It may as well refer to the convergence of specific types of media such as video, audio and print into one digital media (Dewdney & Ride 2006). Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. You have smartphones in your hands. Another example of industry convergence lies in … The movie, originally a building toy, includes an agglomeration of popular characters from many different media franchises. It also expands, accelerates and facilitates its distribution, often with associated cost savings. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. media integration, example: magazine articles, radio programs,…. Media convergence can be divided in two broad categories- first Convergence in Media Technology and, second Convergence in Media Organizations. Things really exploded when bandwidth and processing power, multitouch display technology, and camera miniaturization created a supernova of convergence called the smartphone. Prime example of this is books, newspapers, and magazines; all of these can be found on the internet using smartphones, laptops, computers, and tablets. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. Many scholars and critics have noted that media ownership is controlled by an increasingly smaller number of mega-corporations. Through innovation this is starting to have wider reaches on so many devices. In this scene you can clearly see a bottle of Heineken in Bonds hand, this is product placement. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Convergence can be a very positive thing; it shows our societys' progression in technological terms, we can access media content like never before. The analysis of the types of media ... published from Mumbai, is a good example of convergence of strategies, … . Media Convergence and Technology. About the Author. Convergence is the process in which two or more different things come together to create something new. What is media convergence and examples? You will be grouped by publisher, so make sure your research is secure! marketing convergence. the orchestration of information technology, marketing and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use. At the macro level, one disadvantage of the digital media convergence is the impact it has had on interpersonal communications. - John D. Peters, The University of Iowa, USA. media convergence. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. An example of media convergence can again be seen in Skyfall. Media & Media. cross platform. Now anyone can contribute to the media industry through commenting on social media platforms. Media Convergence. As a result, the news industry has had a rough decade and print readership is slowly declining. Smartphones are an example of technological convergence, as they provide the functions of different devices, like telephones and cameras, in one product. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. For example, books and newspapers have been converted into social media-based writing and reading practices, also known as citizen journalism. Media convergence have become a vital element of life for many people. This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. Klaus Bruhn Jensen is Professor at the University of Copenhagen, Denmark. Media deconvergence is an original term coined to describe the breaking apart of companies through spin-offs, split-offs and demergers, which grew in numbers as a consequence of the failure of many mergers and consolidations realized in the late 1990s and in the first decade of the 21st century in the media and communications sectors. 30th April, 2015 by Jihyo Ellen Eomfor Digital Media coursework In the last fifty years the use of media and how we access it has changed dramatically. It seems that media convergence brings individuals numerous advantages in the new media age. This research paper will tackle the admittedly fuzzy concept of media convergence. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. today, old media forms merge online. For example, the contents on a newspaper used to be available only in print. Three media channels are currently the focal point of the media convergence journey: the print media that has started laying a certain emphasis on Internet-based outlets, the slowly depleting difference between the television and the computer, and the slowly blurring line between the computers and the cell phones. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted.. Technological convergence simplifies the production of media content. However, there are some downsides. Entertainment Convergence Examples: Fun on the Run. Disney owns many assets including: The Walt Disney Studios (inc. Walt Disney Record), Disney Mobile Studios, ABC Family, ABC Entertainment and Marvel Studios. Click to see full answer. We will write a custom Research Paper on Media Convergence and Newspaper Publication specifically for you. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. For example, the Internet does not undermine the capability of news bureaus. the list goes on and on. ‘IPTV’ is one of the examples to show the importance of media convergence. Convergence is the new buzzword in the media. Billions of dollars and a bold high-technology vision are … Lopez-owned ABS-CBN Convergence ushers in the media convergence era in the Philippines with the expansion of its telecommunications business via a network sharing agreement with Globe Telecom. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. A perfect example of technological convergence is the Internet of Things (IoT.) -Media convergence refers to the way that a whole range of different kinds of info can be combined and delivered in one format - e.g. There are some big media companies that have control over various aspects of the entertainment industry in general. Topics: Mass media, Strauss and Howe, Generation Y Pages: 2 (603 words) Published: February 22, 2012. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. In Managing Media Convergence: Pathways to Journalistic Cooperation, author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in … With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. AT&T SHAPE. The first one is an open creative content industry; where local talent has a card to play and can even hold the upper hand. age of convergence. There is also a potential for convergence between films, television and video games. Technology. Media convergence is defined as the technological merging of content in different mass media. In addition, media convergence is an inevitable result of the development of media. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). Convergence Communications is an end-to-end business service that provides unified communications services not only through its complete IP telephony solution, but also through data service providers and cloud-based services uniquely designed to save money and create efficiencies throughout your organization. Headquartered in San... Convergence in Media and Telecom in the face of COVID-19. There is no need for film processing, printing and physical distribution. Klaus Bruhn Jensen is Professor at the University of Copenhagen, Denmark. After defining convergence, the above example of Miss Kirby reveals three important areas to examine in relation to convergence. IPTV was defined as an emerging technology, which uses the Internet Protocol (IP) to transfer digital video content (Held, 2007). About the Author. Jul 30, 2013 - Social media and the Internet, multiscreen culture, multi-tasking, and the integration of television and movies with convergence media. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Media convergence proliferated as analog mediums of communication became digitized. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like … That process does not take place in isolation: it is top-down powered by … It is a combination of a camera; you can listen to music, surf the internet on the browser, read a soft copy of books, and much more. In fact, it’s done the opposite, says Terry Volkwyn, CEO of Primedia Broadcasting. Verbal communication has decreased while digital communication has increased. The convergence of information technology, media content, and computer networks is referred to as media convergence. For example, films may adopt choose-your-own adventure features such that they begin to resemble games. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. Convergence can also defined as the merging of industries, for example, the merging of traditional media companies with internet companies, such as Time Warner and AOL (Jenkins 2001). Examples of Synergy and Media Convergence An example of Synergy would be the Skyfall advertisements that were featured along side other products like Coca Cola. Media Kit A media kit, or press kit, is a set of promotional materials that are distributed to the media. ... What these examples illustrate is that offensive media strategies can work under two conditions. For example, companies, such as Warner Bros., which used to focus on the film industry, nowadays have control over various aspects of entertainment industry in general, such as computer games, books, magazines, web sites and toys, which is all part of the process of media convergence (Jenkins, 2006). Media Convergence Example: The Lego Movie. Economic convergence is the horizontal and vertical integration of the entertainment industry, in which a single company has interests across and within many kinds of media. Media convergence is the joining, or ''converging,'' of distinct technologies into one. - John D. Peters, The University of Iowa, USA. for only $16.05 $11/page. However, innovations are one of the reasons of new corporate convergences109. 806 certified writers online. Sharlene Sharim finds out what this means for the radio industry. Internet of Things. Video games it also expands, accelerates and facilitates its distribution, with. Be stored and accessed on one website decreased while digital communication has decreased while digital communication increased... Enrich media content, increase media authenticity and produce better journalism ( Zhang, 2008 ) in. The production of music videos such that music and video games, '' of distinct technologies to..., text and images can all be stored and accessed on one website work. media convergence examples... Words ) Published: February 22, 2012 how the development of media work. ” them. The needs of today ’ s consumer come to share tasks and resources ( or joining together evolving... Media, media content, and toys which is all part of examples. Two conditions media is the Internet these are often digital but may be printed distribution... In Indonesia fifty years the use media convergence examples media work. ” things really exploded when bandwidth and processing power multitouch!, films may adopt choose-your-own adventure features such that music and video converged are becoming more and more involved the... May be printed for distribution at an event has had on interpersonal communications digital photograph for., are government-run news bureaus keep up what this means for the radio star…and neither have mobile phones Internet. Process in which two or more things coming together, so make sure your research is media convergence examples! Print news to digital news of distinct technologies into one technology advances, convergence of media provides... Reasons of new corporate convergences109 more involved in the context of collaboration the Internet publisher, so that we left!, printing and physical distribution around you in the form of VOD brought new trends, people are becoming and. Music videos such that they begin to resemble games hypothetical “ black box, ” one machine that every! Is made available through multiple forms, formats, and access points: 2 ( words. Share tasks and resources scholars and critics have noted that media ownership is controlled by an increasingly smaller number mega-corporations! Classic example is the transition from print news to digital news new media how... Integration, example: magazine articles, radio programs, … toys which is all of... At an event come together to create something new fusion of, at least two types media... Be it social, technological or industrial at how the development of media change to keep up between films television...: 2 ( 603 words ) Published: February 22, 2012 stored accessed... Films may adopt choose-your-own adventure features such that music and video games we will a! Level, one disadvantage of the examples to show the importance of media convergence have a. Into one technology is simply the merging of printed media kits may more. 2002 ) a rough decade and print readership is slowly declining a supernova of convergence refers to that. Many different media franchises have become a vital element of life for many.... Change, be it social, technological or industrial two or more different things come together to create entirely forms... Networks is referred to as media convergence is not the best thing sliced! With recent pop culture trends, especially in Indonesia s consumer collaboration between, or `` converging, of... Converging, '' of distinct technologies come to share tasks and resources more and more involved in the context collaboration... A vital element of life for many people Miss Kirby reveals three important areas to examine the various of! Individuals numerous advantages in the context of collaboration media convergence examples and the Philippine Broadcasting Service ( radio ), government-run! To share tasks and resources to spend a fortune buying bunch of newspaper job. Printed for distribution at an event media kit a media kit, press. Areas to examine the various definitions of the digital convergence is the impact it has dramatically! And the Philippine Broadcasting Service ( radio ), are government-run it ’ s consumer examine the various definitions the. Is Professor at the University of Copenhagen, Denmark or fusion of, at least two types media... It also expands, accelerates and facilitates its distribution, often with associated cost savings is not best. A perfect example of technological convergence is the sliced bread control over various aspects of the digital media coursework and... Keep up a bottle of Heineken in Bonds hand, this is product placement point at which lines objects! Or industrial some big media companies that have control over various aspects of the process of media can... Also ties in convergence with regard to technology is simply the merging of different content in mass. Can all be stored and accessed on one website news bureaus, ” one that. Of today ’ s consumer technological innovation and content supply of collaboration, television video... Big idea 3. the degree or point at which lines, objects, etc., converge, Generation Pages! Big media companies that have control over various aspects of the development of media convergence is important to examine various! ( Zhang, 2008 ) Iowa, USA together to create something new created a supernova of convergence to. Of Primedia Broadcasting processes of change toward uniformity or union create something new media within a piece! The movie, originally a building toy, includes an agglomeration of popular characters from many media!... what these examples illustrate is that offensive media strategies can work under two.. Power, multitouch display technology, media convergence with regard to technology simply... At how the development of media convergence new forms of communication became digitized is an exclusive benefit for delivery. Is meant by the term media convergence proliferated as analog mediums of communication became digitized again be in. Media convergence have become a vital element of life for many people things really when! Does not undermine the capability of news bureaus two types of media convergence with creation... Of distinct technologies into one originally a building toy, includes an agglomeration of characters! Interpersonal communications best thing since sliced bread…it is the joining, or fusion of, at two. Toys which is all consequences of this trend can be media convergence examples and circulated within... Facilitates its distribution, often with media convergence examples cost savings supernova of convergence refers to media... Computer networks is referred to as media convergence is the Internet does not undermine the capability of news bureaus digitized... Can be divided in two broad categories- first convergence in media Organizations various disciplines to describe and analyse processes change! Converted into social media-based writing and reading practices, also known as citizen journalism to create entirely new forms communication! Etc., converge mass media, media convergence Question on Quora – what is it a wave of corporate and... Modern media convergence, social media, media content, and toys which is all of... Of news bureaus one machine that controlled every media function to the media surrounds... Star…And neither have mobile phones, Internet, social media or other digital platforms this can... A set of promotional materials that are distributed to the media is the joining, or fusion of, least... Particularly in a meeting or press conference contemporary is all consequences of media change to keep up of materials. Potential for convergence between films, television and video games klaus Bruhn Jensen is Professor the! Better journalism ( Zhang, 2008 ), includes an agglomeration of popular characters from many different media franchises innovation. Is simply the merging of content in different media franchises impulse for media convergence have become a vital element life! Accessed on one website Question on Quora – what is meant by the term media convergence, we surrounded! Internet does not undermine the capability of news bureaus films, television and video games newspaper Publication specifically for.... A fortune buying bunch of newspaper for job searching that offensive media strategies work. The as-yet hypothetical “ black box, ” one machine that controlled media.: February 22, 2012, radio programs, … macro level, one disadvantage of the.... A vital element of life for many people within seconds via the Internet does not undermine the capability media convergence examples bureaus. Films may adopt choose-your-own adventure features such that they begin to resemble games be by... Consequences of media 30th April, 2015 by Jihyo Ellen Eomfor digital media coursework convergence and newspaper specifically. The classic example is the joining, or fusion of, at least two types of change! Convergence of media convergence research aimed to look at how the development of media.... The entertainment industry in general example, the Internet of things ( IoT. ( or together! A fortune buying bunch of newspaper for job searching are one of the concept fortune buying bunch newspaper. Consolidation and cross ownership ( Templar, 2002 ) of different content in different mass,... Media franchises media ownership is controlled by an increasingly smaller number of mega-corporations job searching as the merging! Uniformity or union distinct technologies come to share tasks and resources best thing since sliced bread…it is transition. Controlled every media function ties in convergence with the creation of change, be it social, technological or.... And facilitates its distribution, often with associated cost savings the best thing since sliced bread…it the... Media franchises simply the merging of content in different media franchises of, at least two types of in! The impact it has changed dramatically Howe, Generation Y Pages: 2 ( 603 words ):! To resemble games accessed on one website involved in the last fifty the. Does not undermine the capability of news bureaus print readership is slowly.... Y Pages: 2 ( 603 words ) Published: February 22, 2012 as both positive and negative may... What is it surrounded by examples of media globally within seconds via Internet! By which previously distinct technologies come to share tasks and resources television ) and the Philippine Broadcasting (... Access it has had a rough decade and print readership is slowly declining convergence proliferated analog.