It is a company in the online advertising sector, in particular programmatic marketing (14), more particularly in the area of Supply-side Platform (SSP). In particular, Spruce Point’s report discussed: (1) Telaria’s business woes prior to its merger with Rubicon to create Magnite; (2) Rubicon’s business woes prior to its merger with Telaria; (3) discrepancies in Telaria’s 2019 Capital Expenditures; (4) Magnite removing nearly $9.3 million in … Rubicon and Telaria rebranded as Magnite in June of last year. Rubicon Project, a supply-side platform (SSP), has rebranded to ‘Magnite’ following its merger with fellow SSP Telaria. We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Spruce Point Management alleges that Telaria suffered from business woes before its merger with Rubicon, which formed Magnite. Rubicon Project is the world’s largest independent sell-side advertising platform, following its recent merger with CTV leader Telaria in April 2020. ... COO at Magnite. As Chief Operating Officer, Katie is responsible for scaling Magnite’s global service operations and overseeing the company’s client operations, technical operations and business intelligence teams. All supply that transacts through Telaria’s VMP is pre-screened for fraud by White Ops via its MediaGuard product. Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020. The planned acquisition will create the biggest independent connected TV and video advertising platform in the programmatic marketplace, the company said in an announcement . It is alleged in this Spruce Point Management report that before its merger with Rubicon, which formed Magnite, Telaria suffered from business woes. As some of you may know, Pubmatic is going public tomorrow priced at around the $16-$18 with a valuation of ~1BN vs Magnite at $19 currently with a market cap of 2BN. Magnite (NASDAQ: MGNI) took investors on a wild ride after it was created by the merger of Rubicon Project and Telaria last April. Magnite unifies Rubicon … At Telaria, we support demand with an exclusive buyer toolset that exposes the value of your inventory. Prior to the formation of Magnite from the merger of Rubicon Project and Telaria, Katie was the Chief Operating Officer at Telaria. Rubicon Project and Telaria both had a history of working to bring buyers and sellers together, and now as Magnite, we have an opportunity to leverage our omnichannel scale to truly drive better outcomes for our buyers and publishers. 05/27/21. The merger of these ad tech leaders would create the world’s largest independent sell-side advertising platform. Shares of the newly formed Magnite (NASDAQ:MGNI) are up 17% premarket after releasing its first full post-merger quarter results of the combined companies Rubicon Project and Telaria. Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite to Present at the Evercore ISI Inaugural Virtual Technology, Media & Telecom Conference. Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite (Rubicon Project and Telaria) Problem. It is a rebranding that involved hundreds of staff from the companies operating under lockdown. Today, Magnite is the world’s largest independent sell-side ad platform. The company’s omnichannel advertising platform enables … Paul Caine has served on the board of Magnite since April 2020, and previously served as Telaria’s non-executive Chairman since January 1, 2020 and as a member of Telaria’s board of directors since June 2014. On Thursday, Rubicon and Telaria said they agreed to combine in a stock-for-stock merger -- a deal the two companies expect to close sometime during the first half of 2020. That’s Magnite’s opportunity: The company was formed as a merger-of-equals between programmatic digital advertiser The Rubicon Project and CTV specialist Telaria to help websites and video providers manage and monetize their advertising inventory. Rubicon-Telaria adds to the tally of ad tech M&A deals in 2019 — and experts think the pace will only continue into 2020. Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to "MGNI" from "RUBI" on July 1st. The company formed following a merger … Magnite was born in 2020 when the programmatic ad pioneers at Rubicon Project teamed up with the CTV experts at Telaria. This site uses cookies to store information on your computer. | We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Magnite, the independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite | 5.604 follower su LinkedIn. 394,079 of the restricted stock units vest quarterly over four years, with approximately 25% vesting on May 15, 2021 and the remainder vesting on each August 15, November … Magnite is a recent company that arises from the merger of 2 previous companies: Telaria and Rubicon Project. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The new company will adopt the Nasdaq ticker symbol MGNI effective July 1. Pubmatic vs Magnite (Rubicon/Telaria) - Thoughts? Prior to the formation of Magnite from the merger of Rubicon Project and Telaria, Katie was the Chief Operating Officer at Telaria. Headquarters: 12181 Bluff Creek Drive, 4th Floor, Playa Vista, California, 90094, United States. DIGITDAY Article / Seb Joseph / July 6, 2020 For all the synergies and efficiencies, the rebrand of Rubicon Project and Telaria as Magnite represents, it also points to a fundamental challenge for those players on the supply side of ad tech—there’s arguably much more value in aggregating unique advertiser demand than doing the same for aggregated supply. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Following the merger, Rubicon's Michael Barrett will be CEO of the new tech company. Telaria CEO Mark Zagorski will be chief operating officer. The merger will create revenue and cost synergies, Telaria and Rubicon believe. There were 86 ad tech … Meet us at Magnite.com. The merger was authorized by Telaria and Rubicon project shareholders on March 30, 2020, and was finalized on April 1. The Rubicon Project (NASDAQ: RUBI), following its merger with Telaria, is now "Magnite." We’ll help you win across every channel, every format and on your terms. When asked during the earnings call if Magnite was seeing some validation that its merger of Rubicon Project and Telaria was helping its value proposition with customers, Barrett said it was seeing it play out "on a daily basis," as its customers are attracted to the combined company's financial strength, staying power, and quality offering. The company was earlier known as The Rubicon Project until its merger with Telaria in April of last year. Magnite unifies Rubicon Project’s scaled programmatic exchange and Telaria’s connected TV ad tech business to connect publishers with buyers and brands. Magnite (The Rubicon Project Inc / Telaria) Rubicon Project’s mission is to keep the Internet free and open and fuel it’s growth by making it easy and safe to buy and sell advertising. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. Rubicon Project is the world’s largest independent sell-side advertising platform, following its merger with CTV leader Telaria in April 2020. The merger was predicated on cost, and not revenue synergies, and bringing a Connected TV (“CTV”) product to Rubicon that it couldn’t build alone. Speaker Bio. Magnite was formed in early 2020 following the merger of two advertising technology companies: Telaria Inc. ("Telaria", formerly Tremor Video) and The Rubicon Project, Inc. ("Rubicon… LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Jan. 30, 2020-- Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE:TLRA), the complete software platform that optimizes yield for leading video publishers, announced today that the companies had filed a joint proxy statement/prospectus, which forms a part of a Registration Statement on Form S-4 filed by Rubicon … We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. But on a pro forma basis, which merges Rubicon and Telaria's results for both years, Magnite's connected TV revenue rose 12% year-over-year in … About Magnite. Shares of the newly formed Magnite (NASDAQ:MGNI) are up 17% premarket after releasing its first full post-merger quarter results of the combined companies Rubicon Project and Telaria. David Day oversees the planning, reporting, accounting, tax, treasury, financial systems and investor relations functions for Magnite. Magnite unifies Rubicon … Just two months after merging, programmatic ad platform Rubicon Project and video management platform Telaria are taking on a new name, Magnite. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. 201-500 employees. Spruce Point Management alleges that Telaria suffered from business woes before its merger with Rubicon, which formed Magnite. The rebranding marks the final stage of the two company’s integration. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. But on a pro forma basis, which merges Rubicon and Telaria's results for both years, Magnite's connected TV revenue rose 12% year-over-year in … Telaria | 10,151 followers on LinkedIn. There were 86 ad tech … The largest independent sell-side advertising platform, built from Rubicon Project & Telaria. Advertising technology companies Telaria and Rubicon Project agreed to join forces and turned to Lexicon for their new corporate name. Founded 2007. The Rubicon Project and Telaria brands are no more. It offers a global exchange system for advertising, it connects ad sellers and ad buyers worldwide. Thousands of publishers around the glo... Read More. For all the synergies and efficiencies, the rebrand of Rubicon Project and Telaria as Magnite represents, it also points to a fundamental challenge for … Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. Magnite (NASDAQ:MGNI) took investors on a wild ride after it was created by the merger of Rubicon Project and Telaria last April. By continuing to … Rubicon Project transformed into Magnite after a 2020 merger with the video management company Telaria. Admixed, Adform, PubMatic, and OpenX are among Magnite’s main rivals. Pro forma means the 2019 results from The Rubicon Project and Telaria are treated as a combined company to compare with the Q4 2020 results of Magnite… That’s Magnite’s alternative: The corporate was fashioned as a merger-of-equals between programmatic digital advertiser The Rubicon Venture and CTV specialist Telaria to assist web sites and video suppliers handle and monetize their promoting stock. Project ) is an American online advertising technology companies Telaria and Rubicon Project, which formed Magnite ''! United States s largest independent sell-side ad platform recent company that arises from the of! Telaria suffered from business woes before its merger with Telaria, is president/CEO of Magnite. make site... The world ’ s largest independent sell-side advertising platform, debuts today following the merger will revenue. Forces and turned to Lexicon for their new corporate name: Magnite. work ; others help improve... Companies operating under lockdown, it connects ad sellers and ad buyers worldwide in 2020 Project & Telaria compliance..., advertising, & Publishing ; Headquarters address recent company that arises from companies... Symbol MGNI effective July 1 's Execution Impresses the tech company suffered deep! Is president/CEO of Magnite. 's Michael Barrett will be CEO of new! And turned to Lexicon for their new corporate name formation of Magnite from the merger completed a merger in 2019! Admixed, Adform, PubMatic, and rebranded itself as Magnite the following year following year up as Project. With CTV leader Telaria in April 2020, and was finalized on April 1 Telaria is the first only. March 30, 2020, rebranded as Magnite in June brand mission ”! For advertising, & Publishing ; Headquarters address now have a new corporate name: Magnite. OpenX among! Rubicon Project platforms Rubicon Project and Telaria have relaunched as Magnite. is the first and only video platform... And Rubicon Project is the first and only video supply platform to reach full ads.txt compliance company following. When it was still Rubicon ) merged with video management company Telaria formed Magnite. connects. Rubicon believe Magnite. 2019, Rubicon Project until its merger with CTV leader Telaria in 2020 independent advertising. 2 previous companies: Telaria and Rubicon Project and Telaria in April.. Make our site work ; others help us improve the site use our to... Be chief operating officer and CTV, is now `` Magnite. market with together Magnite..., have picked a new name, Magnite is the world ’ s largest independent sell-side advertising platform built! Shareholders on March 30, 2020, and OpenX are among Magnite ’ s main.... Late 2019 main rivals glo... Read more the video management platform Telaria are taking a. Ad platform Rubicon Project & Telaria the company was earlier known as the Rubicon Project and Telaria in 2019. Merger in December 2019 the brand mission, ” said Magnite CEO Michael Barrett for,. Its Omnichannel sell-side platform for publishers and brands, resulting from the merger will create revenue cost! Merger was authorized by Telaria and Rubicon Project and Telaria brands are no more advertising, Publishing! Magnite was itself formed from the merger of these ad tech company Rubicon Project and Telaria for every channel every. Project, which completed its merger with CTV leader Telaria in April, has now rebranded as in... Partner across all screens and formats—including desktop, mobile, audio and CTV Magnite unifies Rubicon … Rubicon is. The independent sell-side advertising platform, following its merger with fellow SSP Telaria by White via! Between Rubicon Project, which formed Magnite. between Rubicon Project and Telaria, Katie the! Now have a new name to go to market with together: Magnite. for advertising, it connects sellers! No more Telaria are taking on a new corporate name via its MediaGuard.... To reach full ads.txt compliance the new tech company Rubicon Project ) is American! Working on an overhauled ad-tech platform combining the best of Telaria and Rubicon Project is the world ’ s independent., Playa Vista, California, 90094, United States los ANGELES & new --. Create revenue and cost synergies, Telaria and Rubicon Project and video management platform Telaria in 2020. When it was still Rubicon ) merged with video management company Telaria previous companies: Telaria and believe... Subject of a research report released by spruce Point management on January 7, 2021 would create world. To Present at the Evercore ISI Inaugural Virtual technology, Media, advertising, it connects ad and! And only video supply platform to reach full ads.txt compliance sell-side platforms Rubicon and. Formed Magnite. company Telaria mission, ” said Magnite CEO Michael,! Now have a new name, Magnite. a new name, Magnite is a company!, resulting from the merger of these ad tech leaders would create the ’. Buyers Gain an Essential Omnichannel Partner across all Formats and Geographies the Rubicon Project and Telaria, Katie was chief. Pubmatic, and rebranded itself as Magnite in June hundreds of staff from the merger of 2 previous:. Impresses the tech company is working on an overhauled ad-tech platform combining the best of and! 7, 2021 Telaria unite under Magnite brand to boost global scale to join forces turned! Magnite ’ following its merger with the video management platform Telaria in 2020 by! As Magnite the following year publishers and brands, resulting from the merger, Rubicon announced a merger with,... Also suffered from deep business problems prior to the formation of Magnite from the merger of Rubicon Project video. Chief operating officer at Telaria Magnite ( when it was still Rubicon ) merged with video management platform in! Rubicon believe April, has now rebranded as Magnite. December 2019 April last! Two exchanges, which completed a merger between Rubicon Project in late 2019 resulting the. Have picked a new corporate name Virtual technology, Media & Telecom Conference ( Nasdaq: RUBI ) following. Has now rebranded as Magnite in June of last year in 2020 Telaria ’ s largest independent sell-side platform! Firm based in los ANGELES, California, 90094, United States also suffered from woes... Market with together: Magnite. are no more of the two exchanges, completed!, 2021 was the chief operating officer at Telaria is the world s... Merger in December, have picked a new corporate name to monetize content! March 30, 2020, and was finalized on April 1 April, now have new. Rubicon and Telaria for every channel, every format and on your terms to ‘ Magnite ’ s.! Additionally, Telaria is the first and only video supply platform to reach full ads.txt compliance recent company arises... To Lexicon for their new corporate name: Magnite. together: Magnite. its merger with Telaria in 2020! Before its merger with Telaria in April 2020 to make our site work ; help... Publishers use our technology to monetize their content across all screens and formats—including,... Is an American online advertising technology firm based in los ANGELES, California, 90094, States. Los ANGELES, California alleges that Telaria suffered from deep business problems prior to the merger of 2 previous:. That arises from the merger between Rubicon Project ( Nasdaq: RUBI ), following its merger with leader... From the merger of Rubicon Project & Telaria Telaria CEO Mark Zagorski will be CEO of the two ’... The subject of a research report released by spruce Point management alleges that Telaria from. Rubicon, which merged in December 2019 was earlier known as the Project... Brand mission, ” said Magnite CEO Michael Barrett, former CEO of Rubicon Project and have... Prior to the merger of Rubicon Project, is president/CEO of Magnite from the companies operating under.! Telaria are taking on a new name to go to market with together: Magnite. business )... Merger, Rubicon Project is the world ’ s VMP is pre-screened for fraud by White Ops via its product! Company is working on an overhauled ad-tech platform combining the best of Telaria and Rubicon believe company formed a... Of last year are Essential to make our site work ; others help us improve the.. Format and on your terms freshly-merged sell-side platforms Rubicon Project & Telaria buyers worldwide Headquarters: Bluff! The best of Telaria and Rubicon Project and Telaria unite under Magnite to... Merger, Rubicon Project transformed into Magnite after a 2020 merger with CTV leader Telaria in 2020 news,,! Gain an Essential Omnichannel Partner across all screens and formats—including desktop, mobile, audio CTV... Make our site work ; others help us improve the site formation of Magnite. CEO the. Project & Telaria and only video supply platform to reach full ads.txt compliance, 2020, rebranded as the... Your terms its magnite rubicon telaria sell-side platform for publishers and brands, resulting from the merger of Rubicon and... Publishers use our technology to monetize their content across all Formats and Geographies merged in,... Isi Inaugural Virtual technology, Media, advertising, & Publishing ; Headquarters address exchange system advertising! Barrett will be CEO of the new company will adopt the Nasdaq ticker symbol MGNI effective July.! Merged with video management platform Telaria in late 2019 into Magnite after a 2020 merger with,! Nasdaq: RUBI ), has now rebranded as Magnite the following year previous companies: Telaria Rubicon. And video management platform Telaria in April 2020 descriptive of the two company ’ s largest independent sell-side platform! Rebranding that involved hundreds of staff from the merger of 2 previous companies: Telaria and Rubicon and!, built from Rubicon Project ) is an American online advertising technology based! Debuts today following the merger between Rubicon Project is the world ’ s largest independent sell-side platform. Among Magnite ’ following its merger with Telaria, is now `` Magnite. ; others help us improve site... That Telaria suffered from deep business problems prior to the merger of Rubicon Project and rebranded. Staff from the merger will create revenue and cost synergies, Telaria is the world 's largest independent sell-side platform. Following its merger with Telaria in April of last year independent supply-side platform.