Try different color palettes or an email with fewer visuals and more text and vice versa. Wrap Up. Gathering as many early registrations as possible is key. The results speak for themselves: Buffer is a highly recognized and trusted brand, with almost 400,000 users, and around a million followers across multiple social media sites. Supplementing an email with a piece of content, especially video, is always a good way to increase engagement. Using a play on the Willy Wonka golden ticket, they sent chocolate bars with their branding to select clients. Send to various segments based on geographic location. the 3 key elements of an effective value proposition, Get our guide to Designing High-Performing Email Campaigns and make every email you send a success.Â. Stephen Kim | Jun 27, 2018 6:28:50 PM 10 KPIs for Measuring Attendee Satisfaction. Look for some of the best event email marketing examples in other resources. Yet, your follow-up email is one of the most important you’ll ever send. Emails like this one that help to drive. Promote the event through email marketing, and include the details of when, where and why attendees should join. This helps to maintain a high level of engagement and lets attendees know that your. What makes an email exceptional? Facebook is a huge space and a great platform to get the word out about your event. The Email Design Conference does an amazing job of informing readers where their events take place by using three separate globes to represent each location. Then, at the end is a well-designed CTA graphic: ... Now Go Rock Your Email Marketing. 7 Best WordPress LMS Plugins to Build a Killer Online Course; 9 Best Website Builders For Small Business Compared (Pros and Cons) 16 Clever FOMO Marketing Examples to Boost Your Sales June 7, 2018. They have very little white space and sandwich the email with these three bold colors. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. So if you’re not already taking advantage of its power, now is the time to incorporate it into your marketing strategy. Use these highly effective and successful event marketing strategy examples to inspire your next campaign. You can manage your cookie preferences at any time. Including a countdown timer in your email can create a sense of urgency that will pressure readers into registering for the event. It is more aesthetically pleasing to display a consistent color spectrum so that the design does not come off as one-dimensional. One way to create this sense of urgency is by including a countdown timer within the registration email. so that everyone who receives an email from you knows about the conference. Here are two examples of nonprofits promoting special events very well via email.Children's Musical Theater (55% CTR)The Society for Financial Awareness (SOFA) (13% CTR) If you're in need of anything like this, consider contacting us at Glue Up, and we'll help give you a tour of our own webinar solution which includes a wide range of tools that help you make a smashing webinar or webinar series. The goal of an email is to direct the reader to another page, whether that be a registration page or the event website. is an essential component to any email marketing campaign. A combination of core design principles will yield the best email marketing results. The perfect event promotion strategy always includes an email marketing component. What is event marketing? Stats like these prove that email marketing is still very much alive.The challenge for event marketers is to craft an email strategy that directly addresses their needs and objectives. Launch campaigns create the vital exposure needed if your product is to succeed. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. Examples of event email promotion Synapse: Counting Down the Days Your event is happening then, but your contacts are receiving your promotional email now. If your audience misses the event because you weren’t clear (you didn’t provide the time zone, for example), you’ll hear about it. 6 event email examples that spark a shower of RSVPs Initial event email – Use social proof (like Shillington Education) Initial event email – Solve a burning problem (like Listrak) 30 Best E-commerce Email Marketing Examples: 1. The Web Summit does a great job of making the countdown the largest part of the email to maximize its effect. When it’s a serious business event you want to use very polite language and simple design, whereas you can shine when designing a party reminder and show off how creative you are. Drop a comment below and start the conversation. Key takeaway: Use every available space in the email to promote the event. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you some ideas you can apply to your next event invite email to increase ticket sales and attendance. Coindesk did this successfully by promoting their 2018 Consensus conference while attendees were at the 2017 conference. Events generate the most leads in B2B marketing. No doubt your post is too wonderful and your guide is too good. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Article first published February 2015, updated February 2019. For larger conferences, one of the best assets to show off is the lineup of speakers. For more tips, check out these 20 event email marketing examples or click the button below to download a comprehensive guide. According to the latest, , 40% of marketers believe email marketing is the most effective channel for event promotion. You can turn saying sorry into a great opportunity to prove he character of your brand as well. These are the speakers that attendees will soon be learning from so why not use email as an opportunity to create excitement surrounding the speakers? Fun pops of color that maintains visual interest throughout the email. Here are the common themes that you can learn from to help increase the conversion rate of your next event invite campaign: Start creating your own event email from a free email template here. Send targeted invitations to your customers and prospects by segmenting your list according to geographic region or customer type. Although it’s hard to find great templates, you can still look for some ideas. Taking this into account, this list was created to serve as a source of inspiration for your future campaigns. 20 Exceptional Event Email Marketing Examples, What makes an email exceptional? Content Marketing World hosts more than 120 live sessions taught by some of the leading content markers in the world. Supplementing an email with a piece of content, especially video, is always a good way to increase engagement. Campaign that gives solutions. And email is a great channel to get the word out about those events so that they are well-attended. The yellow tape makes it look like a crime scene and the copy is absolutely thrilling! Having the font color be the same as the CTA button also makes for a smooth flow from urgency to registration. Email signatures are a key piece of real estate. Event search engine advertising. Event marketing is a way to reach out directly to existing clients, new prospects, or your target audience to create new connections through interesting experiences.. No company is too large (or too small) to benefit from event marketing; in 2018, industry giants like Oracle, Google, CNET, and Apple hosted events that were wildly successful. Secure a greater response rate by sending reminder emails to undecided invitees. Use these simple marketing tactics to get the word out about your event: Email: Use email to announce event details and invite recipients to join you 1. The examples we picked out represent some of the best email marketing practices for promotional emails. Before we begin, here's a quick reminder that you need permission to send emails to your subscribers. Try different colors for the CTA buttons. Be conscious of your email audience and create emails tailored to their specific interests and knowledge, creating a much more personalized feel. The main takeaway from this example is that Apple clearly understands their audience, so much so that this email essentially becomes an inside joke. This prevents the button from being buried with the rest of the email content and instead immediately catches the reader’s attention. Though they could have listed out these three locations, they used their global presence to their advantage by creating a visual representation for the global presence. Event invite campaigns are an incredibly important part of your event promotion and planning. Key takeaway: Offering early bird ticket sales through email campaigns will not only further persuade readers to register but also keeps the email simple and clean. Because WWDC attracts top developers from around the world, the email speaks to them in their language, turning the. But have you ever wondered what elements of an email invite compel people to convert? The average click-through rate (CTR, the percentage of people who click a link in your email) for an event email is 4.95% — so just under 5% of people who receive event emails will click on a link in that email. team is still working around the clock to ensure an exceptional event experience. Or, start a free 14-day trial. Key takeaway: Show off your best assets by dedicating an email campaign that highlights your speakers. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Key takeaway: If your conference takes place in multiple cities, make sure to visually represent that in your event registration email to cement the global reach of your event brand. Key takeaway: GIFs are a great example of dynamic content that keeps the reader interested. One way to further entice the reader to press play on the video is to have an engaging thumbnail image. Event promotion through video is a tried and true tactic that can be utilized in email campaigns as well. A thumbnail like this will help to pique the reader’s curiosity, urging them to press play. You also need to come up with the best email subject line for that email that will get users to open it in the first place. Taking risks, as long as they are aligned the event brand and message, can help to make your email stand out from the rest. 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. Include the agenda of your event If you’re running a whole day event, it’s a good idea to include an agenda to … Add more or less information about the conference sessions and see how subscribers respond. Which examples most inspired the next campaign you’re planning to launch? As mentioned in the previous example, email campaigns should not be limited to the pre-event time window. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. Events -- whether they are in-person or online (such as webinars) -- are a great marketing tactic to raise awareness and involve your supporters. You Might Also Like. You may have composed an email invite for an event or two in your time. What makes an email exceptional? These emails should be simple and direct in their message, as shown in the example from Google. 10) Orbit Media Conference: Adding a Personal Touch. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to … Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making … Complete event website. Early on in the registration cycle, launch dedicated email campaigns to promote the early bird ticket sales. Though more conservative email marketers may say that this email is breaking some of the fundamental rules, AdAge makes it work by fully committing to the decision and ensuring that the design still reflects their brand. We all need inspiration to do our jobs better. A thumbnail like this will help to pique the reader’s curiosity, urging them to press play. To maintain this feeling of personal touch, include a headshot of the sender at the bottom of the email. See more ideas about email marketing campaign, event invitation, best email. Conclusion. This will familiarize your attendees with the event content. Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making your campaigns look monotonous and uninteresting. Plan to send an event marketing email several times. Examples of Event Reminder Email Templates The style of your event reminder email templates depends on the event you organize. Go above and beyond by providing resources to the reader to ensure there is the least amount of friction during the purchasing process. The button appears twice in the email and is accented with pink while the rest of the email text is in white. Each one looks distinct, and the events are listed in order of priority. Most times it is best to adhere to basic, fundamental principles of good email design. Key takeaway: Try to include no more than three sections within an email to ensure conciseness and simplicity. Which examples most inspired the next campaign you’re planning to launch? 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes. Either way, make it compelling by including ALL of these elements: By creating an email campaign dedicated to an event application process, readers will understand your event to be of high standards and thus want to attend even moreso. Even though we have all kinds of social media platforms to create events and send invites, sending personalized emails to each of the attendees and requesting their RSVPs or registrations is still one of the best ways to increase your event’s attendance. : Try to include no more than three sections within an email to ensure conciseness and simplicity. They are a great way to get the word out about your event to customers, leads & contacts and can help drive ticket sales and get attendees through the door. They almost give you the feeling that you are in a movie and you have to take action. We can tell this is going to be an experience to remember, just from the artwork alone! Given the diversity of examples, there will surely be something to take away from each. The average click-through rate (CTR, the percentage of people who click a link in your email) for an event email is 4.95% — so just under 5% of people who receive event emails will click on a link in that email. Email signatures are a key piece of real estate. Before you know it, you have subscribers dropping out or unsubscribing. The data shows that email will continue to play a very important role in the event organizer’s promotional strategy. Orbit Media made sure to include a sign off photo which gave the message a nice personal touch, making the reader feel as if the message was written specifically for him/her. Gathering as many early registrations as possible is key. : If you need to communicate a lot of information in one email, organize the info in a way that is still consumable for the reader. If your intention is to have the reader register for the event, make that very clear in the email. This will familiarize your attendees with the event content. Remember that an email does not end with the concluding sentence. : Show off your best assets by dedicating an email campaign that highlights your speakers. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. Key takeaway: Just because the event has started does not mean the communication stops. In this post, we’ve pulled a few invite emails taken from our email design gallery and analyzed them for conversion. Also, feel free to use examples and templates with the help of the platform for the wording of thank you emails after an event. Nov 30, 2017 - We've handpicked some of the most engaging invitations that our customers have sent to drive event buzz, registration, and attendance. Use simple wording to express gratitude towards them. As a stark contrast to the previous example, Apple’s event registration email for the Worldwide Developer’s Conference keeps things as simple as possible. As show in the above example for the Forecast Conference, going with the same color creates an appealing effect. Now check out these 6 event email examples (from businesses that send the best event marketing emails). Don’t shy away from these emails and spend extra time to make them as close to perfect as possible. This brilliant display of brevity and conciseness makes for a smooth and memorable experience for the reader. Examples of emails. Take care when writing a follow up thank you email after event to yo ur event participants. The cornerstone of all the promotion efforts is the event page or website. By putting next year’s conference on their radar while their still enjoying the event, this creates a positive association which can encourage attendees to register sooner than expected. Review our cookie information to learn more. Key takeaway: Make sure your CTA button is a color that pops off the screen and also does not blend in with the rest of the email. One of these core principles is maintaining a consistent color scheme. Social Media Marketing World does this well by including both a link and an image in their email signatures, making it simple and streamlined for readers to reach the registration landing page. Share what’s happening, and help your clients to get even better at their jobs. This way, every email you send is in some way an event registration email. They are a great way to get the word out about your event to customers, leads & contacts and can help drive ticket sales and get attendees through the door. Simply listing the different locations would be undercutting the significance of your event brand so think of creative ways to visually display your global presence. Event Management. Including a video as the central piece of content is a great way to gain high click-through rates and create a more engaging experience for the reader. Email Templates for Marketing and Sales. When creating your next invite, don’t forget these 6 elements. Keep in mind that a consistent color scheme does not mean using the same exact color throughout the email. Yes, it’s going social again! In this article, we provide examples of marketing events that are truly amazing. Sometimes upcoming events are the product, like in this email that invites us to watch the Gucci fashion show Remove guesswork. is a tried and true tactic that can be utilized in email campaigns as well. Remember that an email does not end with the concluding sentence. Examples of Event Reminder Email Templates. Also, feel free to use examples and templates with the help of the platform for the wording of thank you emails after an event. It stays on-brand with everything Google. 11 Examples of Event Reminder Email Templates 1. Types of events email marketing worth using. Sometimes when you ask for something, you’ll want to offer something in return. Ben Sailer. Having a single GIF above the text and a single CTA in the middle of the text keep the email simple yet eye-catching. Cover image by Joseph Kalinowski/Content Marketing Institute. 1. It speaks to a specific location and culture and the color palette is completely welcoming. Including a headshot of the sender does a lot to create a personal touch to the email, making the reader feel more comfortable and familiar with the conference. Yet, your post-event follow-up email is one of the most important you’ll ever send. Oftentimes, emails can feel impersonal and automated to the point that we forget that another human being created and sent the email. Thus, the button that leads them to the other page is very important. Copyright © 2020 Bizzabo All Rights Reserved, 10 KPIs for Measuring Attendee Satisfaction, How to Plan a Crypto or Blockchain Conference: The Ultimate Guide, How Events Fit Into a Multi-touch Marketing Strategy. #1. By making prospective attendees apply to attend the event, not only do you attract a quality group of attendees but you also create an atmosphere of excellence surrounding your event, leading to more interested prospects. Your future campaigns as any event planner will tell you, you ’ need! And help them and concise we hope so! ) limited to important. Important you ’ re attending conferences and business-to-business events, email campaigns as well event you.... Branding is used across all mediums ( at least, we hope so! ) event:. Be a registration link right in your inbox all day, well, you can generate leads, product. 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